Google wants to be the leader in the local market and as part of it quest to conquer the local market the search giant has been in talks with SinglePlatform to acquire the company.

SinglePlatform provides rich local business content to their Publisher Network, so that customers can have up-to-date events, photos, menus and specials. According to SinglePlatform 97% of consumers now use online media when researching products or services in their local area. However, only a small percentage of websites have up-to-date information. Local businesses recognize that they need to have a full digital strategy but don’t know where to start.

SinglePlatform provides hotels, restaurants, bars and PR firms one stop to manage their digital presence and gain customers. Publishers partnering with SinglePlatform enhance their user experience with real-time local content, increase user acquisition through improved SEO, and add an additional stream of revenue.

Why Google is interested

Google has been expanding it local listings after failing to acquire Yelp. Getting a company that manages business relationships would be a logical fit to expand those listings.

SinglePlatform’s goal is to get every small business using their network. It has a few thousand signed up now. If it succeeds, it will have a lot of information aggregated about the businesses and endless ways to use it.