Fundly, a company delivering social fundraising tools, announced today the release of a new Facebook application which turns Facebook fans and supporters into donors and fundraisers. The app allows organizations to accept donations within the Facebook environment and encourages donors to invite their friends to become active supporters.

How it works

# Once a donation is made, Fundly’s application motivates donors to leverage their network of friends to generate additional donations.
# Facebook donors are engaged and rewarded with virtual gifts, badges, and recognition for their donation through posts on their Facebook walls.
#These invitations, gifts and badges populate their friends’ news feeds, exponentially increasing a non-profit’s visibility in Facebook.

For every 100 donations made through the Fundly Facebook app: 5 – 15 additional donations are generated that may not have been collected in any other way, and up to 8,900 branding impressions are posted on the Facebook walls of potential supporters.