Branded iDJ, the service will make the customers’ favorite music available to them anytime, anywhere. Safaricom’s subscribers will be able to save their favorite music tracks in a personalised zone on the network, and access the music irrespective of the device features.
A unique offering of iDJ is to send personalised song dedications. The service was tested with great success during Valentine’s Day with enthusiastic customers recording their voice messages and sending a song dedication to their loved ones. The iDJ service is available to Safaricom’s over 17 million subscribers by dialing the short code 813 at a browsing fee of Sh1 per minute. There is no subscription fee for the initial three-month trial period.
Safaricom’s subscribers will be able to save their favorite music tracks in a personalised zone on the network, and access the music irrespective of the device features. “All it takes is a mobile phone and a connection to Safaricom. The iDJ service is not dependant on any special features on the phone since it can be accessed by making a simple voice call from any Safaricom number.
It is like having your iPod in your phone, only it has a much wider choice of music,” said Arun Nagar, Chief Executive and Managing Director of Spice VAS Africa Pte Ltd, a subsidiary of Spice Group formed specifically to expand its footprint in Africa.