Top 5 pitches out of the selected 25 applicants from the Data 2.0 Pitch Day were invited to pitch on stage to 800+ attendees, alongside speakers from Google, Microsoft, Factual, SimpleGeo and Palantir at the Data 2.0 Conference.

These five startups took the stage at the Data 2.0 conference in San Francisco on April 4th to battle for the crown of Data 2.0. Each startup got three minutes to present and then three minutes to answer questions.

  • Micello, billed as the “Google Maps for the indoors,” offers indoor maps for a malls, plazas, stadiums, airports, conference centers and any variety of buildings. The site has maps for more than 4,000 places in the U.S., Japan and Singapore and offers APIs to create services on top of its data.
  • Mashape is “your place to easily build, distribute and hack badass APIs.” The service provides a central directory of APIs, as well as simplifies the ability to generate a simple, ready-to-use API and add it to a marketplace.
  • PlantSense “brings sensors and simplified web technology together to help home gardeners grow flourishing fruits, vegetables, flowers, trees and shrubs.” The company has worked with Black & Decker over the last year to sell sensors to consumers. These sensors detect environmental and soil conditions, correlate that with plant type, and make recommendations on how to better help the plant to grow.
  • calls itself “the simplest and easiest way to share”. has moved being simply sharing on the Web to becoming multi platform, working not only on Mac, Windows and Linux, but also Android, iOS, Windows Phone 7 and with an extension on both Firefox and Chrome.
  • is “Google Analytics for your database.” The site works to make analyzing data simple and intuitive for the average user, instead of the data wizard. It works to help users visualize data in real-time charts and “make sense of all the data you collect every day.”