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txteagle Raises $8.5 Million To Help Businesses Reach Mobile Users in Developing Countries

  • Thomas Oppong
  • Apr 5, 2011
  • 1 minute read

Boston-based txteagle has raised $8.5 million in new funds, in a round led by Spark Capital; the company had raised just over $1 million last year.

Founded in 2009 by alums from MIT’s Media Lab and Harvard’s statistics department, txteagle helps companies and non-profits reach mobile users in emerging markets.

txteagle helps global organizations learn, educate and grow in emerging economies by leveraging the power of the mobile phone. Through a network of over 2.1 billion mobile phone subscribers across almost 100 developing countries, txteagle leverages the emerging market community for two inter-related services;

i) GroundTruth: gathering local data and opinions
ii) GroundSwell: leveraging those insights to improve consumer engagement.

Txteagle aims to make it easy to use mobile phones to conduct market research (and also do marketing once a product or service is available). Consumers qualified to participate in a given survey are compensated with free airtime.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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