Alltopstartups
  • Start
  • Grow
  • Market
  • Lead
  • Money
  • Guides
  • Interviews
Pages
  • About
  • Advertise
  • Contact
  • Homepage
  • Resources
  • Submit Your Startup
  • Submit Your Startup Story
AllTopStartups
  • Start
  • Grow
  • Market
  • Lead
  • Money
  • Guides
  • Interviews
85K

MySpace Co-founder’s Latest Startup Partners With Olsen Twins To Launch StyleMint

  • Thomas Oppong
  • Apr 7, 2011
  • 1 minute read

Olsen Twins, Ashley Olsen and Mary-Kate Olsen are launching a new digital fashion venture with BeachMint ( by Josh Berman one of the founders of MySpace) .

According to Dualstar Entertainment Group, the Olsen’s lifestyle and brand company, they have partnered with BeachMint to launch StyleMint, an online apparel site. The new site will include exclusive apparel, trend reports, videos, and other information. Financial arrangements of the deal were not announced.

BeachMint is the latest startup of MySpace co-founder Josh Berman and Diego Berdakin, which already runs JewelMint.com, another celebrity ecommerce site with actress Kate Bosworth and celebrity stylist Cher Coulter.

StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings — starting with a collection of women’s fashion T-shirts retailing for $29.99 — as well as create regular videos for the site.

The site is scheduled to launch in July. StyleMint will have shoppers register, then take part in short style quizzes which will help taylor their monthly suggestions for purchases.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

Latest on AllTopStartups
View Post

2023 Hiring Guide: 10 Things You Need to Know When Hiring Staff in Thailand

View Post

What To Consider When Choosing An Employee Communications Platform

View Post

Fundhomes: An Easy Way to Invest in Vacation Rental Properties Across the US

AllTopStartups
Published by Content Intelligence Media LLC

Input your search keywords and press Enter.