Qriously is a service for measuring real-time, location-based public sentiment. It works by replacing ads with questions in smartphone and tablet apps through an SDK. The Qriously SDK provides a means for the user to answer a question without having to ‘leave’ the app, creating a more fluid user experience flow. This enables you to ask millions of people what they think about something, and track those responses in real-time, tagged to location.

Qriously allows agencies, marketers and researchers to pose questions to users (instead of static advertisements) based on GPS and in a real-time setting.

Qriously has already raised $1.6m in a new funding round led by Accel Partners (who have also funded companies like Playfish, Groupon, Facebook and Etsy), joining existing backers Amalfi Capital and Pacific Tiger Group.