Flowd, the music lovers’ social network, announced today that its Frequent Fans program for artists has gone live. Frequent Fans is a promotions program that allows the music industry to create fun promotions and mobile coupons based on a variety of promotion triggers and business rules. The program is now available for all signed artists and their partners across the world.

Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties.

Music acts can now easily build campaigns that will engage their fans across social media. The program hosts a variety of business rules that go above and beyond traditional artist promotions.

With Flowd’s location based features, artists can reward fans for attending their gigs, for example. Additional promotion triggers include artist following, wall posts and image shouts, with a variety of promotion types tied to the triggers.