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[email protected] Launches iPhone Mobile Search App With $7 Million Investment

  • Thomas Oppong
  • May 24, 2011
  • 1 minute read


[email protected] is a mobile search experience, built just for the iPhone. [email protected] launched today with an iPhone app and a $7-million investment from Draper Fisher Jurvetson, and says it has a new way of searching that’s not only better, but will also bring a more open approach to the current Google-controlled market.

Start by typing a short query, which can be as simple as a movie title, a band, a product or any other subject or topic.Instead of links, your results will appear as web-apps from the best publishers and app developers.

[email protected] covers everything you wish to do with your phone, from a single convenient search box. It covers Movies, Music, TV, Shopping, News, Technews, People, Sports, Cooking and much more.

Co-founder Ami Ben-David said in an interview before the [email protected] launch that the current way we search for information on a mobile device is too cumbersome, since it usually involves typing words into Google and then scrolling through a list of links, trying desperately to find one that has the information we’re looking for — and isn’t a confusing mess on a mobile screen.

Ben-David says he and his two co-founders, all serial entrepreneurs from Israel, decided to reinvent how that process works for a mobile and social world. Says Ben-David: We wanted to change the whole paradigm of who answers your question when you do a search. With [email protected], it’s not a central authority — it’s the sites and the publishers themselves who tell you directly.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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1 comment
  1. mobile search app says:
    Aug 16, 2011 at 11:21 am

    Israel, decided to reinvent how that process works for a mobile and social world.We wanted to change the whole paradigm of who answers your question when you do a search. nice post

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