Echelon 2011 is a two-day, double-track event on June 16-17 with over 1,000 delegates, a demo pit of up to 50 startups per day and various workshops.

100 startup entries were made, 40 were selected to pitch at satellite events in Singapore, Malaysia, Hong Kong and Indonesia. Out of these 40, a final 11 have been chosen. These 11 will present at the grand finale. Amongst the 11 startup who will be pitching at the main event, there are 2 startups from Singapore, 2 from Malaysia, 1 from Taiwan, 2 from Korea, 3 from Indonesia and 1 from India.

The final 11 includes:

Cardinal Blue Software has built a 7 million strong online support community with Tribute Balloon. The community allows users to share their hardships using “Balloons” and in return garner support and encouragements from fellow users who are able to send virtual gifts, comments or help spread the balloons.

FetchFans, is an interactive custom brand design engine built for commercial use that designs templates for Facebook, Twitter and blogs through a three-step process.

qbro is an interesting and easy to use photo app that also allows users to share their photos on more localized social network sites such as Cyworld and me2day.

Moglue provides a simple solution to self-publishing interactive ebooks on iOS and Android devices. The platform allows publishers, amateur authors and artists to create interactive books and release them to app stores with one click.

PlayMoolah is the brainchild of Min Xuan, Audrey and Alam. The company provides a fun online platform for kids, aged 5 to 11, to save, manage, and earn an allowance. is search engine local online stores that seeks to connect shoppers with thousands of merchants.

Bouncity, is a location location-based gaming platform that allows users to go to places, complete challenges and get rewarded.

SixReps, is a social network site that aims to connect fitness, diet and exercise enthusiast. The site links up members with the same interest with the hopes of creating a supportive community of active lifestyle individuals.

Soft Solvers Solutions’ Second CRM offers on-demand solutions to small companies which covers business operations like sales, marketing, customer support and project management.

LocoBuzz is a map-based analytics and communications platform allows marketers to identify potential customers, spot trends and evaluate marketing campaigns.

WorkCrowd aims to help build and strengthen bonds among co-workers by being a social platform for the workplace.