has purchased the domain name from publicly traded media company UBM plc for an undisclosed price. pays seven figure sum for domain name before it can be auctioned off.

The domain name was listed in this week’s Moniker auction with a reserve range between $1 million to $5 million.

According to Domain Name Newswire, Benioff sold the domain name to CashView. CashView founder René Lacerte told Domain Name Wire that the purchase price was “nothing like the $500,000 or $1,000,000” that other four letter domain names sold for. declined to comment on its plans for the domain.