Edmunds.com, an online resource for automotive information, announced today a new online consumer program in the spirit of Groupon and LivingSocial that offers exclusive automotive discounts that go beyond existing purchase incentives.
“Edmunds Exclusives” is the first program of its kind to share exclusive offers from car dealers and automakers. Consumers who sign up through Edmunds.com will be able to use the program to cash in on deals for new or used cars they may be interested in buying or for vehicles they have not yet considered.
The program will make it easier for dealers to appeal to the 70 percent of buyers who enter the market undecided on their next vehicle purchase.
Using the full-service group buying and social commerce platform from Group Commerce Inc., “Edmunds Exclusives” promises to bring the same consumer enthusiasm to the automotive market that Groupon and LivingSocial have delivered to the hospitality and service industries.
Consumers can expect valuable cash-back, financing and leasing offers from participating dealers and automakers. The program may also include deals from other auto-specific businesses like dealer repairs and parts, maintenance and body shops, aftermarket audio dealers and auto broker services.