Trada has developed a PPC marketplace that allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.
The basic premise of Trada is to make running an online ad campaign as easy as possible: specify a budget you’re willing to spend on ads, decide which advertising platforms you want your ads to appear on (the site currently supports Bing, Yahoo, and Google), and enter how much you’re willing to pay-per-click or per acquisition. Finish those steps and you’re done — the site sources the heavy lifting, like choosing thousands of keywords to target and writing ad copy, to its community of experts.
Trada CEO Niel Robertson says that the company goes to great lengths to ensure that their “crowd” consists of a group of vetted, seasoned advertising experts. Each expert must be AdWords certified, and they also have to pass Trada’s own 45 minute exam. And users tapping into the platform can see the track record of each expert, so it should be fairly easy to tell if someone isn’t up to par.
