Highlighter is web application that allows publishers and readers to engage in more contextually-relevant conversations. We empower bloggers to increase their traffic, visitor interaction, email collections, and ultimately, how much money they make.

The service is freely available for anyone who wants to add a new dimension to their blog. Signing up is easy: Simply link your Facebook or Twitter account to Highlighter to get started. Highlighter is compatible with the major blogging platforms Tumblr, Typepad, WordPress and Blogspot.

Once you’ve got Highlighter installed, visitors will be able to interact and share content from your blog in a variety of ways. If they want to share a specific passage or image from your blog post, all they have to do is highlight it, and the new options will pop up.