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GE To Invest $63 Million In 10 Home Energy Technology Companies

  • Thomas Oppong
  • Jun 27, 2011
  • 3 minute read


General Electric has announced the second round of winners of its Ecomagination Challenge: Powering Your Home. The 10 winners of the home energy technology competition will receive a collective $63 million.

The money will also come with the opportunity for commercial partnerships. “It’s about providing access and scale,” said Beth Comstock, senior vice president and chief marketing officer for GE.

Powering Your Home was Phase II of the GE ecomagination Challenge, a $200 million innovation experiment where businesses, entrepreneurs, innovators and students shared their best ideas on how to improve our energy future. Phase II of the ecomagination Challenge focused on home energy with an open invitation for innovative ideas about capturing, managing, and using energy in the home.

The winners are:

  • Ember, Boston, MA.  A product of MIT, Ember has been around for more than a decade making ZigBee wireless chips. It has already sold 10 million ZigBee chips, mostly for smart grid applications. This pick by GE is no surprise, since the company has already staked a claim in ZigBee over Wi-Fi for home networking.
  • GMZ Energy, Waltham, MA. Another MIT spinoff got some GE love Thursday morning. GMZ Energy can turn waste heat into power, specifically for use in air conditioning, heat pumping and solar thermal energy conversion — which is where GE’s interest in the company seems to lie.
  • Hara, San Mateo, CA. This enterprise software company has a platform that monitors the consumption of water, gas and electricity. Hara already has some heavy hitters, including Apple and News Corp., as customers. We’re not sure how this fits into “Powering Your Home” since it is more of a commercial service, but we’re going to stay tuned.
  • Nuventix, Austin, TX (building efficiency). This Georgia Tech spinoff provides active thermal management for electronics but its main thrust is in LED lighting by reducing the excess heat that is produced by the LED. The firm uses turbulent pulses of air to cool LEDs and other electronic components. A company exec from Nuventix described it to Greentech Media this way: “Picture a loudspeaker with a flexible membrane instead of a paper cone.  As that membrane is moved at 50 cycles per second inside an enclosure, you push air.”  But it’s done with “no frictional parts” for “very high-reliability cooling.” The company already has the attention of some major leaders in lighting, including Philips, so it’s no surprise that GE is also interested in the technology.
  • On-Ramp Wireless, San Diego, CA. Instead of mesh networks, On-Ramp Wireless is using a radio star topology network for smart grid applications. This networking company has been gaining traction lately and has just moved into voltage monitoring. Like Hara, we’re not sure how this specifically applies to the home, besides connecting to the smart meter, but we’re going to find out.
  • Project Frog, San Francisco, CA. Project Frog, which is a clear contender for the run-off prize of best name, is a modular green builder that exploits the sun for indoor lighting and ambient air for cooling. Again, the focus has been institutional and commercial, especially schools and not homes, but the design could certainly carry over to apartment buildings.
  • SunRun, San Francisco, CA. One of the only hardware companies on the list, SunRun is a residential solar power service firm. Instead of homeowners buying the panels outright, SunRun owns, installs and maintains the panels while homeowners pay a monthly rate for power while locking in an electric rate for 20 years. The company says it installs more than $1 million in residential PV every day.
  • Viridity Energy, Conshohocken, PA. Viridity is probably best known as a demand response player, but its software is really about controlling microgrids to play in the power markets. The company is currently focused on institutions, such as the Brooklyn Army Terminal, to network solar and building automation systems, but the idea could potentially be scaled down to the home.
  • VPhase, Manchester, U.K. The only winner hailing from outside of the U.S., VPhase is truly focused on the home. The company has developed a domestic voltage optimization device that is installed alongside your fuse box to ensure that your voltage comes in at a steady 220 volts (in the U.K.). The company says the reduction in voltage can save up to 17 percent in energy costs.
  • WiTricity, Watertown, MA. Another MIT spinoff, WiTricity is working on the holy grail of wireless electricity. While the technology has issues at large distances, it could feasibly charge cell phones, laptops and maybe even electric vehicles. Its approach to market is to embed the technology directly into OEM products, which is where GE comes in.
Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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