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Must Read Go-To-Market Strategy Books For Entrepreneurs

  1. Differentiate or die–  Jack Trout and Steve Rivkin
  2. Relationship Marketing– Regis McKenna
  3. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses–Eric Ries
  4. Why Killer Products don’t sell – Ian Gotts and Dominic Rowsell
  5. Do More Faster: TechStars Lessons to Accelerate Your Startup-Brad Feld
  6. Unleashing the killer app– Larry Downes and Chunka Mui
  7. How to drive your competition crazy– Guy Kawasaki
  8. Import-Export-How to take your business across borders–Carl A. Nelson
  9. The Entrepreneurs Guide to Customer Development – Brant Cooper and Patrick Vlaskovits
  10. The Four Steps to the Epiphany – Steven Gary
  11. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant-W. Chan Kim and  Renee Mauborgne
  12. The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization–Thomas Kelley and Jonathan Littman
  13. The Laws of Disruption: Harnessing the New Forces that Govern Life and Business in the Digital Age–Larry Downes

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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9 comments

  2. We flourish in enterprises which demand the positive qualities we possess, but we excel in people that could also utilize our defects.

  3. Hi Andrew,always use your spare time reading those.I assure you,you will enjoy reading that.

  8. BTW, where can I get these books? It would be nice if they have ebook versions too.

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