Flipboard is a beautiful iPad app that looks at the content your friends are sharing on Twitter and Facebook and reformats it into a digital, interactive magazine.
Flipboard has received $10.5M in Series A funding and $50M in Unattributed funding. Flipboard got Oprah Winfrey to see its product within a year. They were given one of Time magazine’s invention of the year awards. They were named the iPad App of the year by Apple . Study how they did that below.
- Before the launch of Flipboard, Mike McCue the cofounder made his engineers hook up double the amount of servers they thought would be necessary.
- After the launch, Flipboard maxed out that server capacity in a shocking 20 minutes.
- The company overlooked one key checklist item: server capacity.
- Flipboard briefed many sources under embargo including WSJ / Mossberg, WSJ / Swisher, Clarie Caine Miller of the NYTimes, Scoble, and Liz Gaines at GigaOm.
- Flipboard raised $10 million in its first round so it won’t “be forced into a situation where we have to break the glass of the nearest business model just to survive.
- When Flipboard made its public debut, it had all the key pieces in place: endorsements from influential tech bloggers like Robert Scoble (who declared Flipboard “revolutionary”)
- Flipboard had Wall Street Journal lined up with a coverage as the app went live in the App
- Others were quick to follow with their praise.
- It had a $10.5 million funding round from big-name investorsbincluding some of the co-founders Facebook and Twitter, Kleiner Perkins Caufield & Byers and even Ashton Kutcher( This was huge-how do you copy this!)
- Flipboard had a slot to demo the product at the Fortune Brainstorm Tech conference in Aspen, Colorado.
- Product demonstrations are a healthy part of any product launch.
- Instead of simply telling you what the Flipboard can do this entire webpage was dedicated to showing you what it can do.