1.  Share some of your knowledge and do everything possible to make your customers smarter
  2. If your offering is clearly the “smart” choice for the customer, helping the customer get smarter is a great strategy.
  3. Take the time to forge the early relationships.
  4. The easier it is for customers to walk out, the more likely it is that they’ll walk in.
  5. Your best customers unfortunately do not walk around with convenient labels on their heads.  You’ll actually have to try and get to know them.
  6. You should not be afraid of scaring people away with a high price, the wrong messaging, or an initial email that’s too short.
  7. You don’t need to be a Sales Man to make sales, you just need to listen to your client and offer a solution that works for both of you.
  8. Do not wait until your product is polished and launched.
  9. Start selling as early as you possibly can.
  10. Qualify, qualify, qualify your sales leads.
  11. The costs of a good VP Sales are extremely high. In order to bring an experienced salesperson with an established, relevant network, you need to invest a lot of time and effort and money. Are you ready for that.
  12. Focus On Relationships, Not Transactions.
  13. If you want conversions, you must have traffic.
  14. Learn from you first customer. Talk to them about the challenges that they are seeing and how you can make the product better suited to their needs
  15. Turn your research customer into your product customer. Remember the guy who was interested when you were researching your markets.
  16. Find the lowest of low-hanging fruit.
  17. Get inside your customer’s head. What books and magazines would your customers read? What conferences would they go to? What search terms would they use? Who would they follow on twitter?