Prospectiv Direct, which operates a daily deals site aimed at women and families called Eversave, has been acquired for $30 million. Prospectiv is an online performance marketing company with an expertise in connecting women to brands.

The transaction, which provides for an initial purchase price payment of $30 million, is subject to customary purchase price adjustments at closing and provides for additional earn-out and related compensation arrangements if certain performance targets are achieved over the next two fiscal years.

Prospectiv owns and operates Eversave, which offers deals from local businesses including restaurants, spas, family activities and retailers in 20 markets across US.

Eversave differentiates its offering by building valuable, long-term relationships between merchants and consumers. It offers comprehensive merchant support services and innovative customer retention programs, including Eversave Extras, which rewards consumers for performing certain actions

Majority of the deals acquisitions have included the big players, like Groupon and LivingSocial, expanding internationally, or other players, like BuyWithMe, buying up players to expand into new U.S. cities.