MXit has more than twice the number of users as Facebook in South Africa. With about 10 million or more active unique users, the network easily trumps Facebook’s 3.9 million users in South Africa. But the situation is very different in other African countries.

Founded in 2003 by Namibian born software developer Herman Heunis, MXit grew from humble beginnings as a mobile phone IM client to a full-scale mobile social network with about 23-24 million users in sub-Saharan Africa.

MXit is a FREE online mobile instant messenger and social network. Shop, play and explore a multi-million user social network. MXit works on close to 3000 mobile handsets, including Java, Android, iPhone, BlackBerry, Nokia, and Windows Mobile.

The company is co-owned by Naspers, a US$15-billion South African-based media company focused on internet investments in emerging markets. Naspers also owns a stake in one of the world’s largest social networks, the Chinese TenCent, and now indirectly has a stake in Facebook via a Russian-based Digital Sky Technologies (DST) investment.

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