Wakanow.com provides consumers everything they need for researching, planning, and purchasing a whole trip. The portal provides direct access to a selection of travel deals and services through its North American and localized version in Nigeria. Addressing different consumer needs like families booking a summer vacation to individuals arranging a quick weekend getaway.

Waka, a Nigerian pidgin English word for walk, leave or go helps define the company’s mission via the website’s name Waka Now, a phrase that means ”Go Now.” Through partnerships with over 45,000 hotels around the world, the company hopes to drastically improve the online ticketing process involved in traveling to and from the continent.

Wakanow.com hopes to significantly change the way travel reservations are made in Nigeria and eventually, Africa. Using online travel reservation business models used by companies like Expedia, the company hopes to encourage a culture of online purchases for travel services in Nigeria.