Start-ups that turn into standard companies rarely continue the way they started. They sometimes lose their hunger, their desperation and urgency. A start-up is one of the most dynamic, hungry, urgent working situations you’ll find yourself in – but there’s no reason you can’t take the attitude through to a bigger company(as if that is easy).

  1. As startups begin to hire and increase employee numbers, things begin to slow down.
  2. Decisions go through procedures, before they are finally approved.
  3. Listening to customers or following the long term design on the table.
  4. Most of the time the first product that a startup brings to market won’t meet the market need
  5. Problems will come and go, and scaling will take longer than planned, prepare for it.
  6. Problems arise frequently throughout the evolution of a startup, but how your will handle them will deterimne how fast you can grow.
  7. Getting across this chasm is hard, it takes tenacity, both from the entrepreneur and team and from the investors.
  8. The enthusiasm, creativity and freshness of ideas could die and you could be in for trouble
  9. Achieving startup focus is a big hurdle to cross.
  10. There is not a compelling enough value proposition, or compelling event, to cause the buyer to actually commit to purchasing or using your product. And that will hurt.
  11. The market timing is wrong. And you are spending too much money trying to convince users to stay.
  12. You have to be able to acquire your customers for less money than they will generate in value of the lifetime of your relationship. That is a lot of hard work
  13. Running out cash is always a never ending issue.
  14. Failure to achieve Product/Market fit will be scary.