It can be overwhelming sometimes, all the different variations of social media that everyone is telling you to keep up with– Facebook, Twitter, LinkedIn, blogging… and now Klout. I know, right now you’re probably rolling your eyes thinking you couldn’t possibly take on another social media venture. So are those +K’s something you should pay attention to, or are they irrelevant in the business world? Since Klout is still somewhat of a new company it’s kind of hard to tell, but its undeniable that they have had some pretty big news lately.

One such piece of big news is that, as of September 7th, 100 million people have Klout scores. For a company just getting its footholds in the social world, that’s pretty good news.

“Today, I am excited to announce that 100 million people now have Klout Scores. While this is an exciting metric for our team, I think it’s important to recognize the broader implications of this milestone. One hundred million people with Klout Scores means that there are 100 million voices effectively leveraging the social web to share their opinions, hopes and dreams and shaping the decisions of the billions of people now listening to them,” Joe Fernandez, Klout’s CEO, touted on the Klout blog.

Having 100 million people is a big deal, folks… enough for you to take notice that Klout’sinfluence is spreading like wildfire, whether you like it or not. Considering the startup company is barely four years old, that’s a pretty sizeable reach.

Even with 100 million people or influences (or whatever), not everyone is enamored with Klout, which is easily seen when you look at any of the comments sections on internet articles discussing the company. As with every new venture, though, there are those that love it and those that are thoroughly unimpressed.

However, it can’t be denied that Klout does help to set some standards. Knowing how far you’re company’s social influence is reaching is definitely not a bad thing in a world that is utterly obsessed with Facebook fans, page ranks, and followers.

I think it goes without saying that if you do decide to embark on the Klout adventure, you shouldn’t be fixated on your Klout score and only focus on improving it. Instead, you should utilize it for what it is – a good guideline to look at in regards to how your company is doing in the social media world (that should be taken with a grain of salt, though, with the emphasis on social media world, as it judges you based on your social media interactions and not your offline presence).

Right now the focus and draw to the website seems to be stemming mainly from individuals, but if you think about it, that’s how Facebook and Twitter started too… and look at them now, businesses are all over those scenes. It will be interesting to see what road the company takes as far as expansion into the business world.

Author Bio: This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet providers in my area.  You can reach her at: laurabackes8 @

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