PepsiCo has announced the 10 start-up companies, which will make up the inaugural PepsiCo10, an innovative incubator program that matches technology, media and communications entrepreneurs with PepsiCo brands to activate pilot programs in digital media and social marketing.

PepsiCo10 is a programme created to discover and support up to 10 emerging and innovative technology companies, and to give them an opportunity to deliver brand-led programmes in the UK, whilst receiving support and guidance from industry-leading mentors.

Among the selected 10 start-ups are gaming platforms for consumers in restaurants, amusement parks and retail stores; mobile couponing solutions, a still mostly unrealized consumer engagement point for consumer packaged goods companies and retailers; and niche social networking platforms that bring consumers together around common interests, such as music, TV and sports.

Chosen from more than 130 innovative technologies submitted, the 10 winners will work with some of PepsiCo’s leading brands in the U.K.

Selected PepsiCo10 partners include:

Place-Based and Retail Experiential Marketing

AisleBuyer: Mobile shopping platform aimed to improve users’ in-store retail shopping experiences by leveraging SmartPhone technology to unite the best features of both ‘bricks’ and ‘clicks’ retailing.

TableTop Media: First pay-at-the-table and digital promotion tabletop platform that uses a Ziosk seven-inch wireless touch screen device to provide guests at casual dining restaurants with an interactive and convenient ordering and check-out experience.

Mobile Marketing

MyCypher: Dynamic mobile platform that allows artists worldwide to create new music in real-time by turning every mobile phone into a microphone.

Zazu: Mobile alarm clock and calendar reminder that orally provides users with calendar details, weather, email and news, allowing them to start the day with the information they need to make the right decisions.

Social Media & Marketing

BreakoutBand: Social music experience for teens that allows them to form virtual bands with friends, create original songs and compete to top the song charts.

FanFeedr: Real-time personalized sports feed platform, which allows users to pick favorite teams and players, and supplies them with the most-up-to-date collection of relevant news, videos, tweets, scores and information.

Tongal: Online platform that combines crowd-sourcing and performance games to harvest content from a worldwide community of creators for businesses’ campaign concepts, taglines, slogans, pitches, commercials, music videos, instructional videos, short films, animations and other rich media.

Digital Video and Gaming

Evil Genius Designs: Interactive technology provides mobile game play and entertainment to guests waiting in lines at amusement parks, arenas, conferences and more.

Miso: Social platform that allows users to ‘check-in’ to their favorite television shows to earn points and unlock virtual badges, share what they are watching and see what friends are viewing, and engage with content throughout the course of a program.

MotiveCast: Loyalty- and reward-based mobile gaming solution that uses augmented reality and location-based services to allow brands to discover and deeply engage with consumers in branded, fun, rewarding and highly interactive game play.