LinkedIn has consistently proven to be one of the best ways to market your business to prospective customers. Generally a lot of connections are made and leads are generated on LinkedIn. Your business should have a LinkedIn group by now. If you have created a group already, go ahead and implement these tips for your group to increase your connections and leads.
- Use Linked In applications like Blog Link and SlideShare to provide greater depth and credibility to your page.
- Use the recommendation to get to 2nd and 3rd level connections
- Set up to receive LinkedIn messages in your inbox so you can respond right away.
- Participate in groups of interest and respond directly to the person who posted the discussion
- Look for connections related to a job of interest to you.
- Request LinkedIn recommendation from happy customers willing to provide testimonials.
- Constantly check for network updates and identify topics of interest to your business.
- Ask a question on anything related to your business on the LinkedIn Answers platform
- You could send potential clients to your LinkedIn profile to view testimonials directly from your existing clients
- Start discussions focused around your business messages and use the wews posts to highlight your blog
- Import all of your contacts. You will be able to quickly see who is aleady on LinkedIn to start connecting with them to introduce your business or services to them
- Add your company website or blog to the group to drive traffic to your site.
- Connect people in the group by making introductions to those who could potentially do business with one another.
- Find tools to link your other business pages. Import your blog posts and tweets to your page to keep it updated constantly
