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Salesforce Acquires Model Metrics( Mobile and Social Cloud Experts)

  • Thomas Oppong
  • Nov 15, 2011
  • 1 minute read


Salesforce.com has announced its acquisition of Model Metrics, a company that provides mobile and social cloud consulting services. Financial terms of the deal have not been disclosed. With Model Metrics, salesforce.com will add mobile and social expertise, allowing the company to further transform customers and empower its global partner ecosystem.

Model Metrics has completed more than 1,000 Salesforce deployments for companies of all sizes, according to the statement announcing the acquisition.

“We are thrilled with the incredible response from customers and partners to the social enterprise vision,” said George Hu, COO, salesforce.com. “The addition of Model Metrics’ mobile and social expertise will accelerate salesforce.com’s ability to lead the shift to the social enterprise and empower partners to develop their social enterprise practice.”

Founded in 2003, Model Metrics pioneered the business process and technology alignment required to help companies accelerate their adoption of cloud computing. The company quickly recognized the importance mobile and social technologies would play in the future of enterprise cloud computing and began to focus on strategic app development and deployment.

The transaction is expected to close in salesforce.com’s fiscal fourth quarter ending Jan. 31, 2012, subject to customary closing conditions.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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