mBlox, a provider of mobile consumer interaction and payments, has announced mBlox Entrustâ„¢, a suite of mobile payment solutions for both in-app and mobile web payments that makes paying for goods and services over mobile and tablet devices simpler, easier and safer than ever before. mBlox Entrust is intended to deliver secure, resilient, easy-to-use payment services for consumers purchasing on the move.

mBlox Entrust for applications enables any merchant to have a secure, in-app check-out solution that handles a wide range of payment methods, including Visa and MasterCard as well as other popular local and international payment services, and delivers a streamlined purchasing experience for the mobile consumer.

How it works
Once the consumer has registered with mBlox Entrust for Applications, the service manages the choice of payment, delivers payment authorisation, provides a transaction summary and can send SMS-based alerts, notifying the consumer of both successful and failed transactions.

Sensitive consumer payment information is stored safely in a Payment Card Industry Data Security Standard (PCI DSS) compliant storage system, and is not accessible or subject to theft if the mobile device is lost or stolen. No special SIM card or additional hardware is required.