Having a well furnished website that represents your corporate identity is something every business needs in this web dominated world. And, they also need to ensure that their website enjoys optimum visibility. Therefore, irrespective of the size of their business, every business also needs several tools to comprehend the levels of performance of their websites. Thankfully, there are different tools available for web analytics that help in this assessment procedure. However, considering that the range of options with respect to online analytic tools is huge, companies that lack adequate knowledge could be overwhelmed to the point of making grossly inadequate choices. Therefore, it is always advisable to gather preliminary knowledge on the most favored tools and the correct ways of using them.

Some Online Tools Worth Considering

  1. Google Analytics—Google analytics is a free analytical tool brought forth by Google that has emerged to be the clear favorite among web analytics experts. It is a tool that generates complete statistics representing the number of visitors on your website in a given period of time. Reportedly, Google Analytics is not only a robust tool for analysis; it’s ridiculously simple as well. And this is what makes it more popular among website owners. Currently, over half of the 10,000 top websites in the world resort to Google Analytics for their performance assessment exercises. The tool allows you to determine where the website visitors come from, what they do when they visit your site, how often they revisit and much more. Increased involvement in the analytics tool enables you to access more detailed reports.
  1. Yahoo Web Analytics—Once you have mastered your basic analytical skills with Google’s simple tool, this similar offering from Yahoo would allow you more depth into your analysis. Yahoo Web Analytics offers improved access control, multi-site analytics, collection of real time data and analysis on visitor behavior, demographical reports, customized options and lots more. Simply put, it is a tool that goes a little ahead of Google Analytics in terms of filtering, profiling and customization. Therefore, it is an ideal tool for those wishing to come with a deeper analysis.
  1. Google Website Optimizer—This one is another free tool from the Google stable providing for a testing service that’s pretty complex. The tool enables you to rotate chosen content segments that have been posted on your website to analyze which of them provide the most of clicks that convert ultimately into sales. You can select the sections of your page you wish to test and conduct experiments to determine the ones that register most user response. Besides, it is a free and independent tool and you would not require Google Analytics even, to use it. The user interface provided is delightfully simple to learn and this adds to its popularity.

The choice of your online website analytics tool should ideally depend on the kind of analysis you wish to carry out. Considering that some of the best analytical tools are available for free, there is no need to worry about the associated expenses, just yet.

 About Guest Author: Sofia Williams writes for Toyota Place. She likes to contribute to the online sphere by blogging on a vast variety of topics.

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