Many companies attempt to hire their own online marketing staff and fail to achieve desired results due to lack of technical know how. Since the advent of the Internet, businesses have been harnessing the sheer potential of the powerful media to boost their sales and to increase awareness in the target market.

The methods have changed over the years due to new technologies and advancements that have paved the way for more collaboration in the global market place. Before the arrival of web 2.0, companies that wanted to market their products and services online used to rely on blogs and forums, article spinning, directory submissions and classified ads. Google ads were also being used to promote the brand name and products online. But with the new web 2.0 standards, the social media scene has really changed the way companies market themselves online. More companies are now relying on Facebook, Twitter, Four Squares, LinkedIn and YouTube to get a better return on their investment.

The social media scene is still booming with new sites cropping up each week that offer new functionalities that are useful for spreading the word to a larger and more focused market. Traditional and modern online marketing techniques involve organic search engine marketing which is always a top priority of companies seeking a front page presence for their major keywords. Preparing a website for high rankings in Google, Yahoo and Bing is quite a complicated process. Not everyone is familiar with all the Google algorithms, which is why it is important to find a good online marketing company that is an expert with all SEO procedures.

Previously, link farms used to help companies boost their ranks. But now Google algorithms have changed and it pays more credit to companies who do not use link farms and two way linking. It prefers more collaboration and likes a large social media presence for companies. The more fans you have on Facebook and the more Twitter followers you have, the more traffic you will get from these two resources. With more social media presence, Google will rank you higher as compared to other companies who do not have such a presence.

Google Panda is against syndicated text and article spinning is not so favored. These are now considered spammy ways and Google is going to put your keyword in the sandbox, if you continue to work with old methods to gain a better rank. Fresh content for all pages and fresh blogs are well appreciated by search engines. Attention needs to be paid to the anchor text and the landing pages as well. When you wish to start micro blogging make sure you use original text and do not repeat the same text time over again.

Building a Facebook fan page, a Google + page and Google circles helps build an online community. Google ads and Facebook ads bring a better return on investment. Gaining knowledge about the latest trend in online marketing is vital to the success of your online company. So choosing a good company is vital  when it is time to market your products or services online.

About the author: Victor Daily is a tech blogger and freelance writer. His interests span from cloud computing and VPS to gadgets and gaming. He currently works for an IT consulting company in Brisbane  as well as writing for several blogs and publications.

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