Customer relationship management (CRM) is a widely popular implemented model for managing a company’s interactions with customers, clients, and sales prospects. This is mostly done via a third party apps. In recent times most businesses are approaching this implementation from the cloud and Salesforce has been a force to reckon with in this space.

Streak, another CRM tool intends to approach customer management from a different angle-right from your email. Streak is a Google Chrome Extension that adds extra tools to Gmail letting you manage relationships directly within your inbox. The CRM app lets you Streak lets you manage customers, sales, email support, bug tracking and hiring all inside of Gmail. Their goal is to take the work out of managing the processes you do everyday.

Streak lets you keep track of all your deals right from your inbox. The app lets you group emails from the same customer together into one view and push that customer through your pipeline. When a new email comes in, you’ll have all the context you need.

Streak is deeply integrated into the email experience – no separate site, no forwarding or cc’ing emails, it’s just part of your inbox. The “snippets” feature is available for Gmail, and with it you can create expanded text and save it, and then toggle it from the menu, or by pressing a keyboard command you can specify when you configure the snippet.