When it comes to writing content or articles you want your words to shine. There’s no use writing content that are boring or redundant since it will just turn off your readers and send them away. You’ll want to write content that will get the end reader completing an action.

With this in mind, here are a few things that need to be put into place to write a great persuasive article.

1. Give quality information

In order for your visitors to do what you want them to, they’ll have to read through quite a bit of the article you are creating. Give a lot of free information that is interesting and valuable and your readers will continue to get through the article. Just put yourself in their position and think about the topics they would be interested in. Then, right your content with only them in mind.

2. Add some spark

Add a touch of humor or some lighthearted stories to your article to make it all the more interesting. Humor is one of the best ways to get a point across to readers. If you’re talking about a very serious matter, however, you’ll want to leave the humor aside  and perhaps tell a story instead. This is one of the best tools to reach into the heart of your audience.

3. Persuasive at the end

You don’t want to ask your readers to do anything until the end of the article. At this point, you have either gained their trust or have lost them totally. In most cases, if you can get the reader to finish the article, you’ll have a good chance of getting them to do anything you ask. You’ll have managed to establish a communication with these people and they will enjoy what you have to say.

If you start your persuasive content at the beginning or in the middle of the article you’ll lose readers. People aren’t going to be looking at your content as a sales pitch unless you have prepared them for it earlier. They will be wanting to see valuable insightful content and only after having received it will they perform any type of action.

You can get your readers to opt in to your newsletters, purchase something or even write to you if you approach them as the intelligent people that they really are. Most people can see through a sales pitch when it is presented too early in an article and won’t stay to finish it. Keep this in mind when you are writing your next piece of content and see for yourself the difference it can make.

By Joel Mayer

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