Instead of seeing it as a nemesis, blogging made friends with social networking. Who wouldn’t, anyway? With how, in just a click, any information can go viral in a matter of minutes, some can even argue that social networking is one of the best marketing tools that ever existed.
However, it still has a lot of aspects to improve on. To find out how social networking can affect your blogging, here are some insights.
Undoubtedly, the rise of social networking sites has helped a lot of bloggers out there in more ways than one. If you haven’t utilized these sites to yet, the following might propel you more to make good use of the advantages of social networking sites:
- Social networking is a tool for affiliate marketing.
Social networking establishes personal connections. Through these sites, you can direct your target audience to your blog without the impression of being a Spam.
- There is more direct traffic.
According to EMarketer, there will be 1.43 billion social network users in 2012. Considering this number, engaging your blog in social networking increases your chances of being viewed. Nowadays, traffic is not only reliant on being found on search engines. Furthermore, your popularity on social media sites can affect your ranking positively.
- Social networks are power-packed with features that will help your blog.
One perfect example is clicking on the Like button on a Facebook page or a video on YouTube. You won’t even have to ask your friends anymore to share your blog for others to see. Hitting the Like button translates to an activity that can be viewed by friends of your friends through the News Feed.
Of course, as with all technological advancement, there are also disadvantages to using social media in your blogs. Here are some them:
- Losing your trademark.
Most of the time, facts are reported as “widespread on Facebook” than “taken from a blog site.” Posting blog content on your social network account is comparable to surrendering your hard work to another company.
- Creating less substantial content.
When Twitter was launched, it was criticized at first for its limited characters. When people have been accustomed to it, most information, even the important ones, are abridged into 140 characters. How substantial can that be?
You use social media to promote your blogs and not as a replacement. Sometimes, just for the sake of accomplishing something, a lot bloggers tend to create shortcuts that compromise their content.
- Decreasing credibility.
The ease of sharing information sometimes poses a disadvantage to your blog. The mere fact that anyone can share information at any time makes people question whether your blog is worth sharing or is it just shared for the sake of being shared.
Which do you think is more credible—finding the information posted on a relevant authority blog or finding it widespread on Facebook? To support this fact, statistics show that for every person who randomly share Facebook content, only nine people actually view it.
Given the numerous advantages of social networking to your blogs, it is still vital to know its disadvantages in order for you to prepare for conflicts and failures. If you have more insights to add, feel free to share it to us!
Author Bio: +Kyle Kam is a marketing consultant for Affilorama, an affiliate marketing portal. They offer free affiliate marketing lessons and internet marketing tools for beginning and advance affiliates. You may follow him on his twitter @undisputedkyle