Workplace happiness can to some extent be attributed to how well your personality matches the employer you work for and the people you work with. No matter how great an opportunity may look on paper, it is crucial to know if it’s the right fit for your personality type. According to Mark Murphy, the author Hiring for Attitude:

…46% of  new hires fail within the first 18 months . But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill.

Good.Co wants to help you find the right employers that perfectly matches your personality type.’s technology lets you explore your strengths and weaknesses to be able to prepare and apply for the right career that brings out the very best in you.  The goal is to help job hunters better understand their strengths and weaknesses and improve the odds that businesses, employees and teams will be well matched for one another.

How Good.Co works

Users take a fun, three-minute simple  assessment consisting of 15 questions. Responses to these questions then allow Good.Co to provide a unique workplace personality type, called an archetype. The personality archetype allows users to explore their strengths, weaknesses and ideal workplace environments. You can also see how well you fit in your current job, discover a “Fit Score” with friends and colleagues and learn how to succeed in your present career or your next career choice. will break down your different personality archetypes, each of which are represented by iconic figures. There are 16 archetypes in all, including the Dreamer (John Lennon), the Straight Shooter (Stephen Colbert) and the Visionary (Steve Jobs.)

You can also invite your peers & friends and see how your personalities match and discover ways to collaborate better.  Teams in any company can also invite  their entire team and unlock their true work potential by understanding each member’s roles and identifying gaps to fill. also features job listings pulled from LinkedIn. Once you have an archetype, fit score and strengths after taking the test, you can simply pull up LinkedIn to search job openings.