Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.
Inbound marketers promote a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand.
These are a few expert ideas and insights shared by HubSpot’s INBOUND14 speakers (as published on Twitter via the hashtag #INBOUND14). Keynote speakers included Martha Stewart, Simon Sinek, and Malcolm Gladwell, Brian Halligan, Dharmesh, Guy Kawasaki and Shiza Shahid.
1. You sell more when you stop selling. @dmscott
2. Your goal is to simplify your consumer’s life where ever they are, whenever they want.
3.Having an audience is a privilege. Not a right. @petershankman
4. 73% of people feel better about a SMB after following them on Twitter.
5. Match the best ideas with the best executor of ideas – @seanellis
6. Focus on how to be social, not on how to do social.
7. Anytime you say “I’m safe because my customer needs …” you’ve identified a job to be done. @mallikarjunan
8. Be Useful. Be First. Be Welcoming. Be Transparent. Be Humble. Be Perceptive … Show up. Change your life. @MarcEnsign
9. People like to buy from humans, not faceless companies.” –@dmscott
10. Stop hiring for talent. Start hiring for people. @petershankman
11. The act of reframing the problem sounds trivial but it makes the solution possible, erasing the existing boundaries. @gladwell
12. Marketing needs to shift from delusion-driven to data-driven. @dharmesh
13. Events are about the bigger picture. Data can help tell your story.
14. You are what you publish on the web. If you’re not publishing you’re nothing. @dmscott
15. To get good at growth you have to be great at talent acquisition @dshah
16. When you are writing – keep asking yourself “so what” until you are sure what is in it for the customer @AnnHandley
17. People who bring transformative change have courage, know how to reframe the problem, and have sense of urgency – @Gladwell
18. When we’re willing to sacrifice for our people, our people will sacrifice for us. @simonsinek
19. Stop making excuses and start managing your fear.
20. You can’t grow what you can’t measure. @dharmesh
21. Speed and agility are an extreme competitive advantage. Anybody can newsjack. –@dmscott
22. Build trust, solidify thought leadership and gain credibility through your content. Customers will come. @mkgetler
23. Solve problems. Provide recipes. Encourage action. Apply hooks.
24. Content is not storytelling; it’s telling a true story well. – @MarketingProfs
25. Never post anything without an image. Get 75% more engagement. @PegFitzpatrick
26. 51% of tweets with “Please ReTweet” will get retweeted. @danzarrella
27. The two types of bad pitches: cold pitches that promise money; cold pitches that don’t promise money. – @marshallk
28. Key skills for leadership: Courage to nix the nay sayers, imagination to reframe problem and exude a sense of urgency. @Gladwell
29. If you’re ONLY a performance driven company, you’re setting up an unhealthy, selfish culture of unhappy people.@simonsinek
30. The one thing that relationships absolutely cannot stand is contempt. @gladwell
31. You want to invent new ideas, not new rules. – Dan Heath
32. Data is the currency that will fund the development of tomorrow.
33. Teach without expectation of return, and you will reap a return you never thought possible.
34. Writing is the heart of content marketing. – @annhandley
35. 10% of your tweets should be @-mentions to get retweets. @danzarrella
36. Content is king not conversation in social. Content adds valuet & conversation will happen.
37. Spend time on twitter to share content- no one cares how chatty you are if you don’t contribute. @danzarrella
38. When you take advantage of multiple mediums, your end customers percieve a greater value in your messaging. – @heinzmarketing
39. Ask for the actions you want people to take. @danzarrella
40. Measuring ROI automatically puts you in the top half of the marketing profession. So why wouldn’t you do it?@jchernov
41. You should be engaging with the brand, not advocates of the brand. @DunkinDonuts
42. The visual is the new headline.
43. It’s just as important to curate content as it is to create content. @GuyKawasaki
44. Marketers can’t just think about content, they must also think about context & personalization by platform @Ekaterina
45. The human brain processes visuals 60,000X faster than text @ekaterina
46. If you don’t have a phenomenal answer for ‘who will amplify this content and why?’ don’t hit publish. – @randfish
47. The blog is the social media rug that really ties the room together. @JasonMillerCA
48. Dont build links. Build relationships. – Rand Fishkin
49. How dare you settle for less when the world has made it so easy for you to be remarkable? -Seth Godin
50. More than half of your brain is dedicated to processing visual information. – @tim_ash