Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.

Inbound marketers promote a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand.

These are a few expert ideas and insights shared by HubSpot’s INBOUND14 speakers (as published on Twitter via the hashtag #INBOUND14). Keynote speakers included Martha Stewart, Simon Sinek, and Malcolm Gladwell, Brian Halligan, Dharmesh, Guy Kawasaki and Shiza Shahid.

1. You sell more when you stop selling. 

2. Your goal is to simplify your consumer’s life where ever they are, whenever they want.

3.Having an audience is a privilege. Not a right.

4. 73% of people feel better about a SMB after following them on Twitter.

5. Match the best ideas with the best executor of ideas –

6. Focus on how to be social, not on how to do social.

7. Anytime you say “I’m safe because my customer needs …” you’ve identified a job to be done.

8. Be Useful. Be First. Be Welcoming. Be Transparent. Be Humble. Be Perceptive … Show up. Change your life.

9. People like to buy from humans, not faceless companies.” –

10. Stop hiring for talent. Start hiring for people.

11. The act of reframing the problem sounds trivial but it makes the solution possible, erasing the existing boundaries.

12.  Marketing needs to shift from delusion-driven to data-driven. 

13. Events are about the bigger picture. Data can help tell your story.

14. You are what you publish on the web. If you’re not publishing you’re nothing.

15. To get good at growth you have to be great at talent acquisition  

16. When you are writing – keep asking yourself “so what” until you are sure what is in it for the customer  

17. People who bring transformative change have courage, know how to reframe the problem, and have sense of urgency –

18. When we’re willing to sacrifice for our people, our people will sacrifice for us.

19. Stop making excuses and start managing your fear.

20. You can’t grow what you can’t measure. 

21. Speed and agility are an extreme competitive advantage. Anybody can newsjack. –

22. Build trust, solidify thought leadership and gain credibility through your content. Customers will come.

23. Solve problems. Provide recipes. Encourage action. Apply hooks.

24. Content is not storytelling; it’s telling a true story well. –

25. Never post anything without an image. Get 75% more engagement.

26. 51% of tweets with “Please ReTweet” will get retweeted.

27. The two types of bad pitches: cold pitches that promise money; cold pitches that don’t promise money. –

28. Key skills for leadership: Courage to nix the nay sayers, imagination to reframe problem and exude a sense of urgency.  

29. If you’re ONLY a performance driven company, you’re setting up an unhealthy, selfish culture of unhappy people.

30. The one thing that relationships absolutely cannot stand is contempt. 

31. You want to invent new ideas, not new rules. – Dan Heath

32. Data is the currency that will fund the development of tomorrow.

33. Teach without expectation of return, and you will reap a return you never thought possible.

34. Writing is the heart of content marketing. –

35. 10% of your tweets should be @-mentions to get retweets.

36. Content is king not conversation in social. Content adds valuet & conversation will happen.

37. Spend time on twitter to share content- no one cares how chatty you are if you don’t contribute.  

38. When you take advantage of multiple mediums, your end customers percieve a greater value in your messaging. –

39. Ask for the actions you want people to take.

40. Measuring ROI automatically puts you in the top half of the marketing profession. So why wouldn’t you do it?

41. You should be engaging with the brand, not advocates of the brand.

42. The visual is the new headline.

43. It’s just as important to curate content as it is to create content.

44. Marketers can’t just think about content, they must also think about context & personalization by platform

45. The human brain processes visuals 60,000X faster than text 

46. If you don’t have a phenomenal answer for ‘who will amplify this content and why?’ don’t hit publish. –

47. The blog is the social media rug that really ties the room together. 

48. Don’t build links. Build relationships. – Rand Fishkin

49. How dare you settle for less when the world has made it so easy for you to be remarkable? -Seth Godin

50. More than half of your brain is dedicated to processing visual information. –