When you first set up your business and begin building your brand, you may only have a few employees and you’ll probably be working alongside them on a daily basis. This type of working environment creates an atmosphere of solidarity, all working together to really try and get the business off the ground. These first few weeks and months will see the formation of a team that will be crucial for the success of the brand that you are trying to build.
With growth comes change
The bigger your brand becomes, the more your business is likely to grow. This can mean a larger workforce which can lead to challenges for the HR department as this will be the first port of call for employees that are not happy about certain aspects of their work. Using software for your HR can make this department run more efficiently and more efficient systems will generally lead to happier employees, particularly when there is a large workforce to manage.
Employees need to feel valued and connected with your brand if they are going to work effectively towards continuing to grow the business. The success of the brand should be the primary focus of all employees and this may not be the case if you have other issues to deal with. Taking time to listen to the concerns of your employees can increase their loyalty to the company and the brand if these concerns are well handled and they are brought to a quick conclusion.
Instil brand culture early
When you hire new staff, the easiest way to get them connected with your brand is to ensure that they are aware of the ethos of the company and are encouraged to adopt this ethos from day one. If this is included in their orientation then they will feel that they are part of this brand from the very beginning of their employment. People starting a new job are generally very enthusiastic about their new role, and harnessing this enthusiasm can have a number of benefits in terms of growing your brand.
In order for your brand to be successful it is vital that all members of your team have confidence in this brand and are constantly working within the ethical boundaries of your business. This will have a large impact on how your brand is seen by customers, especially when members of your team are in direct contact with them. One of the most effective ways to keep employees engaged with the brand and enthusiastic about their work, is a good training program that highlights how important employees are to the success of the brand.
Strength comes from within
The way that your brand is perceived by your customers owes a lot to how it is presented to them by your employees. Your marketing department may be responsible for all written communications that a customer receives, but it is the contact that they have with your staff that will create the biggest impression. If employees are excited about your brand and are motivated about promoting it then this will be immediately obvious to customers.
However, this is also true if staff are disinterested and unmotivated. Every single member of staff is probably not going to be on top of their game every minute of the working day, but the overall atmosphere of the workplace should be kept positive so that this positivity is reflected in the way your staff promotes your brand.