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5 Things You Should Know Before You Register That New Domain

  • Thomas Oppong
  • Oct 15, 2014
  • 3 minute read

Registering a new business domain name is something that every business must think of doing. If you your business is not  online yet, you should seriously consider it. There are many domain options, and the business can register a domain now to get another small piece of the Internet. This corner of the online world is something that the business should invest in when it wants to be taken seriously by all its competitors.

1. Make your domain name memorable.

Most businesses register their business names as their domain names. It makes a lot of sense. Unfortunately your business name can also be registered by someone else. The name of a domain is something that must be as simple as possible. The business cannot create an odd place on the Internet and expect people to find it.

Customers will not be able to find a website that has an odd name. If your business name is already registered by another company, find a similar name prospective customers can easily remember. Customers will not be able to remember the name of the site when they are confused by it, and they will not want to write it down when it is too long. The business must use their name, abbreviations and product names when they are devising the simplest website name.

2. How much web hosting space do you need.

The space that is needed to host the website can be offered by the hosting website in any form the business likes. The business needs to remember that it can purchase all the space it needs to store items and emails. When the business needs more space, it can purchase more space to keep expanding their business. The business does not need to change addresses.

The business needs to simply ask for more server space from its hosting service. If you are hosting just your business files, you may not need much space. If your business relies on publication of huge content online on daily basis, you would probably need a lot more space right from the beginning. Some domain registration companies also offer website hosting services but those two can be offered by different companies.

3. Don’t compromise on the speed of your business site.

Information on your business its should be easy and quicker to access. The speed of a large website is partially determined by the size of the server. When a business has a great deal of server space, it will be able to handle a great deal of traffic. If the business is concerned about losing time when it has many people on the site, it needs to make sure that it has ample server space to prevent crashes on the website. Customers will leave your online business site without hesitation if it takes too long to get the information they need.

4. Name length still matters.

Although short domain names may appear more desirable and easy to remember, longer ones often work better especially when people are searching for your business online via search engines. Longer names can include keywords that will come up more often in search results.  Keyword-rich domain names attract higher click-through rates. If you intend to use short names, it should be minimally confusing and avoid conflicts with existing and new domains.

5.  Be careful about which domain name extensions you choose.

The most popular Top Level Domain (TLD) is .com. The majority of searchers out there will put a .com on the end of most keywords when they are searching for  information through search engines. The three most used extensions in the world are .com, .net and .org. A domain name with one of these extensions might seem ideal for any kind of business. But you should start with a .com domain for your business. Non-profit organisations tend to go for .org.

The best way for a business to create a space online is to be sure that they are buying a domain name from a hosting service that has a great deal of space to offer. The space should be great, and the company should be able to increase that space at any time.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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