Entering the global market enables companies and business to expand and grow. Marketing, shipping products and ordering systems all work in synergy to help companies compete in the worldwide market. Communication is an integral part of any business. And there are now better, faster and smarter ways businesses are staying connected and doing business even across borders.

“There is no denying the world is moving to IP, and SIP has become the de facto solution of choice for businesses for IP connections. In North America, slightly more than 20% of the installed business trunks are SIP trunking today, with significant upside opportunity,” says Diane Myers, principal analyst for VoIP, UC and IMS at Infonetics Research.

Businesses are gradually shifting to Internet Protocol (IP) for most communication purposes. And Session Initiation Protocol (SIP) is becoming an important set of formats for communicating messages used to initiate, control, and terminate interactive user sessions with multimedia services. It works with all sorts of devices and applications, including voice calls to soft phones, video and audio conference sessions and other unified communications applications.

Here is why SIP matters 

As we move towards all-IP networks, SIP trunks are on the rise. SIP trunks bring data, video, and voice into an enterprise over the same line, saving costs in the process. For many companies, SIP trunks are a good way to migrate from the traditional public switched telephone network network (PSTN) and to start to take advantage of an all-IP network and unified communications systems.

To ensure the best possible integration into today’s fast paced markets, your business should consider SIP for internet and telephone services if you are already not using it. This allows both services to be bundled together, but it really does much more.

An SIP trunking service integrates telephone, voicemail and internet but you should be making the most of your SIP at a cost -effective way possible. Most companies using SIP trunking services generally utilize around 20 percent, meaning they pay for 80 percent of services they are not using. That is profit down the financial drain. The best SIP trunking service should be optimised to to help you pay for the services you use, thus saving money.

An SIP Trunk can handle your scaling needs when the time comes. You can always add more circuits as you grow as a business. You don’t have to think about changing an entire communication infrastructure. You can also adjust the size of your SIP trunk to allow for variations in bandwidth requirements, example when you have to deal with seasonal changes in call volumes.

Because SIP trunks are IP-based, they are far more flexible than traditional “fixed” circuits.  When your office is out of commission, the lines can roll over to backup sites, phones or devices located anywhere on the company’s network – or at a backup facility.

Make an important choice today and get in touch with highly skilled communication experts to help you make a better choice about communication within your company that is guaranteed for maximum business output. In most cases of SIP trunking, no extra equipment is required, because the service is cloud-based. The company’s own network access will be used, which saves customers even more.

It makes good financial sense to get the most for each dollar invested in a company’s services. Utilizing SIP trunking with a tailored flexible account not only saves capital that can be reinvested to help the company grow and compete.