In today’s overcrowded marketplace, it’s entirely too easy for businesses to go unnoticed. One of the most effective methods of ensuring you aren’t one of these forgotten businesses is to enhance your business’s overall brand recognition within your target market. Strong, cohesive brands establish trust in consumers, and trust translates to repeat sales and stronger profits.

How do you go about creating that strong brand, though, and how do you know if your efforts are effective enough to warrant the results you want? Learning how to boost your brand is a critical component of any successful marketing campaign, whether you’re promoting books, shoes, cupcakes, or something else entirely. The key is learning to distinguish your business from the rest of the bunch.

The infographic below offers a variety of useful information about how and why you simply must establish a solid brand if you want to succeed amidst a sea of competitors. From increasing brand awareness through developing a consistent color palate to assessing your branding campaign success through recall and recognition tests, there are numerous steps you can employ to help take your business and brand a step further.

Wondering what most companies are spending on their branding campaigns? Curious about what your consumers recall about your past marketing efforts? Reflecting on past branding efforts and campaigns can give you a solid idea of what to do – and what not to do – moving forward. The sooner your company establishes a solid brand identity and sticks to it, the better its chances of continued success.


Click here for the full-sized image. Enjoyed this infographic? Read more promotional marketing tips from HALO.

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