One of the most difficult parts of establishing a new business is building consumer awareness. The advent of the internet means that customers now have more choice than ever so you can’t rely on simply being the only name in town. Here’s three ways your business can make an impression and get noticed.
1. It pay to look professional.
When it’s time to meet a client, everyone knows how important it is to dress appropriately. How you present yourself could say a lot about how seriously you take your business and it’s equally important that you choose the right location to meet. If you want your business to be as professional as possible, get you office in good shape. A good impression sends a good message about what you stand for as a company.
The team at Landmark PLC can help you rent a great space for your new business. You can ensure that you’ll be using facilities that offer all of the amenities you may need, such as a stable Wi-Fi- connection or the necessary catering options.
2. Make sure prospective customers can find you.
Search is the primary way your customers will find out about your business in the digital age. Search engine optimisation refers to the process of manipulating the visibility of a website by affecting how early it appears in the search results.
One of the best ways to improve SEO is getting your name in as many locations as possible, and that means all the big social networks. Making a free profile on popular social media platforms like Facebook and Twitter is a no brainer and, if possible, you should also look to create a mobile app that is accessible from iOS and Android devices. Or better still create a responsive website site that can easily be accessed on mobile devices.
3. Start creating fresh, shareable content.
Business blogs are the most cost effective way to boost your organic traffic. A blog is one of the most valuable investments you can ever make for your new business. And don’t just create a blog, but consistently create epic content your customers can share. Google loves original and valuable content. By creating educational posts, not only will Google reward your site, but people will organically start sharing your blog posts. Offer something fresh and unique that your customers or even prospective ones can identify with without it coming across as an ad. Don’t just sell, educate.
4. Don’t be afraid to get outside help.
Running your own business is never easy, and for those just starting out it can be very difficult to effectively manage your personal and professional life. Even if you love what you’re doing, you can’t do it alone. While hiring a large team might be the perfect solution, it’s unrealistic for the majority of small business.
By using a virtual office service you’ll have access to several useful benefits, such as a business address and a remote receptionist, without a large overhead. Your receptionist can handle all of your company calls, screen any unwanted messages, and leave you to focus on the core areas of your business.
The internet gives your business a host of advantages over past companies, but it also means you have to deal with more competition than ever before. You’ll have to work hard to get your business off the ground floor.
