All the best cafes and restaurants are small and boutique. There’s a labour of love that goes into each and every one. The result is an entirely unique taste and ambience every time. If your dream is to own a boutique cafe, you’ve come to the right place. We’ve been helping entrepreneurs get their dreams off the ground for years. And the restaurant business is no different! Ready to wow your customers with delicious food, impeccable service, and a unique vibe? We thought so! Let’s dive straight in.
1. Find a niche – The only trouble with boutique cafes and restaurants is that it’s a crowded market. Visit any city and you’ll see hundreds lining the streets in the up-and-coming areas. With that in mind, take a long, hard look around and assess the competition.
What’s already out there, and where are the gaps in the market? Is your town missing a Nepalese restaurant? There might be hundreds of cafes. But, what about a cafe and an art gallery? Think of something that sets you apart. The best entrepreneurs know how to find, and exploit, a niche.
2. Write a business plan – Just like any other company, your restaurant business needs a road-map. You need a sound understanding of the issues involved, and a plan for the future. Define your target audience, make a cost-benefit analysis, and calculate your startup budget. Work out a strict financial plan, and calculate how much you need to make a profit each week. Be sure to include your financial plan a budget for the kitchen equipment you will need, like fryers, grills, commercial refrigerators and more.
3. The menu – Of course, this is the single most important aspect of your business. A restaurant or cafe lives or dies by the quality of its food. If you’re the chef, create a simple, but unique menu. Keep it short and minimise the number of ingredients you need.
There may be a variety of additional considerations here, like organic or kosher restrictions. If that’s the case, use a certificate company that boasts happy kosher certification customers. It helps if you can do all this early. That way, you can calculate your budget based on your final menu.
4. Permissions and regulations – Opening a restaurant or cafe brings up many questions. Every local area has different rules, so visit your relevant government authority for more information. You’ll need a health and safety certificate for starters. You’ll also need a vendor’s license and employee liability if you’re looking to hire staff. There are lots of factors here, so consult your local authority to find out more.
5. Marketing – Lastly, your cafe is nothing without a steady stream of customers! It’s time to create a strong marketing plan that draws attention to your business. A combination of social media and local marketing is the best way to get started here. A high-profile launch event is also a great way to draw attention from tastemakers and journalists.
Starting a restaurant or boutique cafe is no easy task. Many struggle to get off the ground. But, follow this advice, and you’ll give yourself the best possible start! Filling your restaurant full of happy customers is the best feeling in the world. You’re going to love it!