Video marketing has come to stay. Your social video content strategy matters. By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled.

There are many different video platforms out there that you could use to promote your business, but the two most widely known are Facebook and YouTube.

Facebook earlier this year changed its videos to autoplay, so for the vast majority of the millions of active users of the social media platform, videos in their newsfeeds start on their own.

Plus, viewers don’t have to endure ads before the video plays as they do on YouTube. To connect better with your Facebook fans, keep the length of your videos 1-2 minutes at most. Viewers’ attention spans decrease by the day and nobody wants to watch a 5-10 minute video these days. If you keep your video short, you will get your message across to your fans while creating a comfortable and quick viewing experience.

If you are business owner who is thinking about posting videos on the company’s Facebook page, here are some of the benefits.

1. Better connection

Video are almost always more compelling than print ads. You can tell a moving story in just a 30-second video, something you could never do with another visual message. Sentimental videos tend to work well, or you could paint a very sincere picture of the message you are trying to share.

Make sure to leave the comments function under the video player active so readers can engage with each other after watching the spot. Here are some ideas to get you started:

  1. Animated customer testimonials
  2. Documentation of your business helping others
  3. Inspiring story of a customer who’s beaten the odds

2. Ads as entertainment

Funny videos or inspirational messages are more likely to go viral. Because of that fact, you will want to brand the video with your business information. The viewers will feel as if they are watching a piece of entertainment, but really it is an advertisement.

Subtlety is key, so don’t knock them over the head with a hard sell. Here are some ways to do it the first time and every time so they keep coming back:

  1. Product placement in the video
  2. Repurposing a TV ad your company already had made
  3. Humorous messages from the business owner, his kids, or his pets.

3. Customer education

You can pre-qualify your customers by educating them about your products or services with the video. They should not only learn about your business by watching but also find out about your location, your former customers, or your employees. Try these ideas:

  1. Auto sales company has video featuring “tours” of new cars each week.
  2.  Cake decorator shows a time-lapse video of a cake being decorated.
  3.  A “reporter” interviews the customers about their satisfaction.
  4. A brand shares facts and importance statistics about the industry.

Facebook is an ideal place to embed your videos. Most people have the application on their phones and spend hours every day looking at their news feed. Take advantage of Facebook’s searchable video player and keyword-encoding options to help reach your fans and gain new ones every day.

4. Inspire followers

Inspirational videos get more shares and engagement than sales messages. You can regularly posts answers to questions to inspire your audience to go farther in their business. Professional videos can help you gain a lot more followers. Video communicates a story better than anything.

Be creative when sharing videos on social platform, not only with the videos themselves but in the campaign strategy you build around them. Don’t focus only on your products. Make it educative and entertaining for better conversion.

This post was submitted by a contributor. Check out our Contributor page for details about how you can share your ideas on starting a business, productivity or life hacks with our audience.