Communication cannot be overemphasised in business. If done right, awesome customer service can attract and retain customers for your company as long as your service or product is relevant. One of the keys to the problem of creating customer loyalty is to make your customers’ lives easier. Improve how you communicate with them.

Stay in touch and better at it. Genuinely care about how they use your product and offer to help at all times. Don’t make them think. After sales service is as equally important as marketing. Strive to provide both business and personal value.

Booth wants to help you communicate better with your customers. Booth is a small business phone system that helps you communicate smarter with your customers using phones you already own and software you already use.

As a small business owner, your employees need to communicate with customers and vendors without being tied to a specific location or device. And it’s important to be in control of that conversation.

Here is the problem with the current business phone system

Booth has identified two primary problems, first: traditional phone systems are expensive, complex, not flexible and require ongoing technical support. Second: Using personal cell phones as your main business number is un-professional doesn’t keep the company in control of the conversation.

How Booth solves the problem


Booth allows you to use your cell phone to run your business by creating call rules to route the calls where and when you want them.

For example during business hours you can set an auto attendant greeting (press 1 for this, 2 for that) and have your personal extension forwarded directly to your cell phone and show that it is a work call.

You can also call out through your Booth number to mask your calls as a business call. If an employee needs to be removed from the system you simply log in to your account and change the extension or forwarding number. The company is in complete control of the communication.

Booth also integrates with software you already use like Google Calendar to route calls to your cell phone when you are available and to voicemail or a colleague when you are busy.

How it works

1. Pick a number for your business

2. Setup extensions and call rules

3. Record or upload a custom greeting

4. Start receiving calls wherever, whenever

Booth helps you and your employees stay connected from the road, at home or anywhere you go. With call forwarding, you and your employees can be reached on your cell, in the office, or at home.