Have you ever seen a startup enjoy immediate success and wonder how they’ve done it? Ask any business experts what are the keys to a profitable business, and they’ll tell you three things:

1. Knowing the market (industry knowledge)

There will be no hope for your startup if you don’t know the market. You have to understand how business works and how you can tap into the market.

To do well, you’ve got to know what the people want and how your company can make money. Keep up to date with current trends and see what’s working for other people. Experience in business isn’t necessarily crucial to startup success.

But, knowledge is. If you don’t understand the market, find someone that does. An advisor, or a partner, anyone! For a company to succeed, it has to have this knowledge on board. As the old saying goes, knowledge is power.

By understanding what people are interested in, and what sells, you’ll have the power to make a lot of money. However, try and run a business without knowing anything about consumer trends, and you will fail.

2. Outstanding recruitment (hiring smart)

Business experts will bang on about recruitment for days on end. They say it’s one of the most important parts of a company. If you want to see sustained success, you need to make sure you’re recruiting the best people for the job.

Otherwise, if you’re hiring sub-par people, they’ll do a below par job for your company. It’s not a complicated thing to understand at all. Your business wants to do well, so you need employees that can work to a high standard.

It boils down to how you’re recruiting your staff and the training and development you offer them. My tip is to go through a recruitment agency so they can find the best candidates for your business. Then, you put them through an intense selection process before finding the best ones.

After that, you have to ensure you keep training your staff so they can develop into even better employees. With a strong team around you, your startup is likely to do very well.

Related: 8 of The Most Successful Founders Reveal How to Build an Insanely Great Startup

3. Savvy spending

What defines whether a startup is successful or not? Ultimately, it will come down to money. If a business is making a profit, it will be deemed successful. Making money is undoubtedly a very important part of a business.

But, don’t forget about your spending. Loads of startups will spend too much money, especially in the initial stages. They spend lots because they need the best things as they think it will give them the edge.

However, spending too much cash can make it nearly impossible to turn a profit. Be savvy with your spending, try and save money wherever you can. A company that saves money is a company that ends up making more money too.

If you’re thinking of starting a small business, knowledge about your specific industry is must. Hire the best and the smartest to be in charge of everything else you can’t accomplish on your own. Your success depends on it.

And make sure you are prudent with your limited resources. You can’t be in business if you can’t pay your bills. It’s a competitive world out there, so knowing the keys to a successful startup can be vital!