In today’s day and age, having an online presence is one of the most important things for your business. The digital revolution of today means that more and more people are relying on the internet to find companies, products and services that they need.
Online shopping statistics are at an all-time high, with the constant addition of new mobile devices meaning that people can shop on the go at their convenience using a mobile browser or app.
Not only that, but more and more internet users are finding local businesses in their area online and using the internet to find out crucial information regarding a company. Because of this, your online presence should be one of your top priorities when it comes to marketing and customer services.
Social Media Marketing
Social media is becoming increasingly more popular every single day. With huge percentages of the population using social media sites such as Facebook, Twitter and Instagram, it makes perfect sense for businesses to join in and create a presence on these sites where their customers and potential customers can easily find them.
Social media marketing is becoming hugely more important for the businesses of today; it allows companies to reach out to thousands of customers at a time using a single platform.
Social media is also becoming an effective tool for both customer service and market research, with comments and direct messaging being one of the most common ways for customers today to get in touch with business customer service teams.
Your business website
Having a business website is no longer an optional choice or a luxury – it is an integral part of any company in today’s day and age.
Your business website is the base for your customer presence, where your new and existing customers will be directed when they click on a link in a blog post, social media post or online advertisement to learn more about your brand, products and services.
Your website is also a key point of contact for your customers – it is the place that they can easily access to find frequently asked questions, contact information, and more.
Because of this, it’s crucial that you have a professionally designed, easy-to-navigate and mobile-friendly website. For more information about affordable options for a professional website, click the link for details.
Your online presence isn’t limited to just providing customers with links to your products and services. You can also use your website and social media accounts to provide your customers with valuable information that centres around the theme of your brand or directly about your products, such as different ways in which they can be used.
Starting a business blog is an excellent way of building your online presence as interesting, engaging content is more likely to be shared, subsequently attracting new visitors to your blog and your business website, where they will be introduced to your brand.
Do you agree that having an online presence should be a top priority for new businesses today? We’d love to hear from you in the comments.