Marketing drives new customers, clients, and business to walk through business front doors, but unfortunately most people believe that the classic “you need to spend money to make money” still holds true for most businesses, especially in marketing, today.

However what if we told you that wasn’t necessarily true? While great marketing can certainly get expensive, there are actually a number of things you can do to develop a professional-level marketing strategy without going over budget – no matter how small that budget may be.

If you’re looking for ways to improve your marketing strategy without spending a ton of cash, here are five tips you should follow:

1. Never underestimate word of mouth

Referrals, positive reviews, and recommendations are great ways to help spread your business and see some new customers. Before our Internet days, many businesses without the budget to take out print ads or TV time slots relied solely on word of mouth to see new business.

It is a good idea to develop a referral program for your customers or clients willing to introduce you to some new business. When you put something in there for them, you’re letting your clients and customers market for you. This is definitely something that can help save you a lot of time and money in the long run.

White-label SEO

So much business happens online that if you’re not taking your website seriously, you’re probably missing out on some excellent business.

In this day and age, you need to have an SEO strategy if you have any intention of attracting new business on the internet. When it comes to strengthening your website white-label SEO is definitely something worth looking into.

White-Label SEO can be looked at like a partnership. When you work with a white-label SEO company, like, you are passing the SEO needs onto someone who is an expert in creating a great site building strategy.

Companies like this can help you get involved in guest blogging and really help you build your business. This allows you to focus on what you do best – delivering great products or services.

Related: An Ultimate Guide For Picking An SEO Expert

Get social

A social media strategy is free to create and free to execute. You don’t need to be an expert to start sharing things on social. All you need to do is create interesting and engaging posts that get your customers and clients interacting with what you are saying.

Using social media is a great way to market because you can easily and quickly reach your fans and followers on that platform. If you want to share a promotion, ask a question, or just get some feedback about the service or products that you are providing, your social media pages might just be the best place to do so.

Good, old-fashioned public relations

Publicity and Public Relations have been around for ages because they work. Getting your message in front of the right person can give you free exposure and help to catapult your business into success, all at no additional cost to you.

With the blogging industry taking off and the number of specialized online magazines out there, it is easier than ever to find a journalist willing to write a story about your products. Just getting out there and making some PR connections can get you far.

E-Mail marketing

Using e-mail marketing is a cheap and easy way to spread your message. If you have something to say, a promotion to share, or you just want to connect with your customers, an e-mail marketing strategy can help remind them that you are around. Remember, only send e-mails who have indicated that they would like to receive them from you.

Don’t spam your customers or it may come back to hurt you. You also want to remember to use good subject lines so that the readers know exactly what the email is about and what they can expect. It is essential that you keep it straight forward and to the point.

Overall, it doesn’t need to be expensive to market professionally. Do your research, know your audience, and connect with them in ways you know how. You’ll be on your way to getting new customers in no time!