You may think it an impossible task to spread the word about your small business. If you do find methods of marketing, they may be too costly for your current budget.
You don’t need gimmicks or the latest fads to capture the public’s attention. With the below timeless suggestion, you’ll be able to get the word out and watch your business expand.
Offer free samples
Running a business no matter the size is no easy feat. Today’s economy struggles can make it especially challenging for business owners. If you’re looking to expand your business, you need to find places to go where you can give away samples of your wares. Whether it’s at a convention, farmer’s market, restaurant or trade show, once your customers see what you have to offer, you may create quite the following.
Design your own special event
If you’re not crazy about the prospective events in your area, you can create your own extravaganza. Tent rentals connect you to the customer in a personalized setting that you design on your own. If you’re looking for something formal, your tent can showcase your product or service elegantly. For those who enjoy casual affairs, your tent’s laid back vibe can include food, music and games.
Take advantage of network parties
Master networkers know that to grow your business, you need to make your company’s presence known. Whether the party is held in your town, across the nation or global, you want your audience to think of you every time they’re looking for an expert in the business. A great place to start is by signing up with your local Chamber of Commerce.
Volunteer for a special organization
The secret to making your organization work for you is to not just attend an event, but become a leader. Whether you hold a place in your heart for the homeless, women’s shelters, children with special needs or animal groups, taking charge of the organization allows you to connect with a wide group of people.
Host a podcast
It seems that everyone out there hosts a podcast today. But you can use this unique method of reaching your audience by making it work for you. People relate to storytelling, so you can start by interviewing other company owners. This weekly time together should also provide your customer base with material that they’re sure to find useful.
Offer your expert opinion
Small business owners typically find the first few years a struggle. Once you have your finances in order, you can use the information that you’ve learned and pass it down to business owners who are just starting out. Whether you’ve found a particular software program to work best or you have budgeting secrets, you may find additional clients when you share your wisdom.
You can also mentor other up-and-coming businesses that are looking for some type of direction. While you don’t want to divulge secrets to your competitors, general information may prove helpful to those who are struggling.
Create a neat give-away
When you’re putting lots of thought into the type of give-away you’d like to pass on to customers, go with items that they can’t lose or throw away. Everyday items such as calendars, mouse pads, paper clip holders and smartphone cases come in handy and will last a long time.
You can even hold a contest where customers can win a special prize such as a laptop or tablet. Use social media sites such as Facebook, Twitter and other avenues to share the giveaway information and entice consumers to register to win the prize.
There are hundreds and hundreds of interesting ways that you can market your small business. With the right blend of events and give-away prizes, you’ll be able to determine the most effective strategies that bring in the most customers.