Managing communications is an essential step in launching a startup, as every aspect of the business depends on the company’s employees being able to efficiently work together towards the completion of projects and developing solutions to unexpected challenges.

Unified communications (UC) is the practice of integrating the use and analysis of various forms of communication into one centralised platform. This relatively new approach has gainered a lot of attention during the past decade, as mobile devices and cloud collaboration have become ubiquitous in the startup realm. With that said here, are the main advantages of using UC as a startup:

1. Maximising efficiency and productivity

First and foremost, UC solutions work wonders to cut out the menial tasks associated with communicating with both employees and clients. Depending on the number of emails and phone calls your business is processing per day, having to switch between accounts and interfaces can be a hassle, especially if you’re running a strong outreach campaign that is generating tons of leads. and a number of other organisations have recognised the need to provide accurate reporting on UC platforms to ensure they are being used as efficiently as possible resulting in improved customer satisfaction and a quick return on investment.

2. Eliminating delays

When you’re committed to using only one form of communication during collaboration, your startup can suffer from unnecessary delays, and when you add those delays up over the course of a fiscal quarter, you could be losing many hours or even days’ worth of progress. For example, let’s say you typically communicate with your IT team via email.

You send out an urgent email and it takes them three hours to get back to you. A delay like this could’ve been prevented by using a UC platform that includes a direct chat or messaging app like Skype for Business. Having multiple methods of contact ensures that you’re always getting the most expeditious response time possible.

3. Greater security and simpler operations

Unified communications gives you yet another layer of protection, as a hacker would first have to break into the platform before accessing the various communication channels you’re using.

Most UC-oriented developers are highly knowledgeable about the latest state-of-the-art data encryption methods, so the finished product is typically much more impenetrable than the alternative of logging into apps and services separately without a backend dashboard to serve as the control panel for all your VoIP, email, and chat accounts.

Aside from enhancing security, UC also makes using all of your apps much easier, as it ensures that your administrative interface looks almost identical across all device types and screen sizes.

Accommodating your Employees’ devices and operating systems

As a startup, it’s unlikely that you already have a physical computer lab or office building dedicated to your employee network. Instead, it’s much more likely that you’re using a remote workforce, and that your team members are working with different devices and operating systems.

A UC solution allows you to keep everyone in the loop regardless of whether they prefer to use a laptop, tablet, desktop, or mobile phone as their primary means of collaboration.

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