In the world of business, ‘success’ is a word that everyone wants to have said in relation to their venture. However, when it comes to running a startup, it is widely documented how challenging it is. The fact is, there are many things that a business needs in order to be successful.

And by that same token, there are some other things that it may fail without. Let’s take a look at three important facets of successful business that your startup may fail without.

1. Financial backing

We’ll begin this point with a disclaimer. The point here is not that a startup will 100% fail in its first stages of life if it lacks financial backing. Indeed, some of the most impressive business success stories are those that came from little or no money at all. But what this point is saying that financial backing can make lots of other things easier.

For example, the bigger the pot to pay staff, the better and more highly trained staff you can afford. Furthermore, if (or should we say when!) things go awry or not to plan, you will have a safety net. Having your own independent financial backing can also protect you from dodgy payday loans and bank loans.

2. Digital presence

Pretty much every single startup business you can think of off the top of your head needs a digital presence. A brownie bakery can sell its wares in boxes of 12 and deliver them to people’s doors via online orders. A vintage fashion boutique can categorise it’s different items onto pages and sell them.

A car mechanics can explain its various services and prices. And each of these vary businesses (and yours!) can list up-to-date and totally accurate contact and location info. So, what exactly does a digital presence consist of? A website, of course. Active and interactive presences on social media sites like Facebook and Twitter.

A method of capturing data from consumers and potential consumers, so as to add them to a mailing list. A regular update. Some form of SEO and SEM, always run by specialists like Riveronline. Offer your customers and business partners all of these things and you’ll stand a far higher chance of success.


It’s not necessarily that those in charge of startup businesses don’t realise that it will be hard work. It’s that they might not realise just how much work they’re going to have to put into everything. Even with loads of financial backing, a team of Harvard grads and a fancy head office, things can go wrong.

They can not go to plan, or go much slower than expected- or even overwhelmingly faster than expected! This is where the need for dedication kicks in. Sure, you need to work hard, and you need to believe in your idea.

But dedication is the most important thing because it is this that will inspire you to work hard and keep believing. If your dedication isn’t the problem, but members of your team or workforce? Get rid of them. You don’t need their negativity around.