The process of starting a business and getting it to the point of success is an exciting one. However, there are also many ways in which it is difficult, or challenging. There are, in fact, a few problems which practically every startup business is likely to face.

No matter what the nature of the business is, these are going to crop up at some point. It is often beneficial to look at these as challenges rather than problems. A challenge is just a hurdle to overcome, while a problem implies that there is something wrong.

If you encounter any of the following in your startup, remember that it is not that something is wrong. It is just a challenge to overcome. Let’s take a look at the four biggest problems every startup faces, as well as some simple solutions.

Getting enough customers

For most businesses, the ideal situation is to have clients on a waiting list, desperate to have your business’ expertise. Of course, this can seem like a dream situation to those just starting out. But just because it seems like a dream, doesn’t mean it is one.

It is actually a perfectly reasonable goal to want to get to that point. All that is required is that you know what you are doing with your marketing. Sabri Suby founder of King Kong, a digital marketing firm, is an example of someone who knows how to get more customers.

Often, it will be the case that using such a marketing firm is your best bet for your business. Whatever you decide to do, there is no doubt that getting enough customers on board is hugely important.

Competing against your rivals

The world of business is highly competitive. That much is clear to anyone, but what is often less clear is just how competitive it can really be. For those who are not in the know, it can often be a shock when it comes time to start promoting their startup.

The fact is, you can’t just send all your time thinking about your own sales tactics. You also need to be sure that you are finding ways to one-up your competitors. Without a strong desire to compete, it is much less likely that your business will end up being the go-to within your sector.

Securing funding

The financial side of the business is one of the backbones to the whole venture. If you do not have the proper capital, it is unlikely that the business will get very far. For many startups, finding the right source of funding can be a real mission.

Ultimately, this is a case of shopping around as you would with anything else. As long as you are able to get proper funding, there is no reason you can’t confidently get the ball rolling in your startup.


Expansion is the name of the game for most entrepreneurs. It is also one of the most challenging elements of all. It is wise to have a strong plan in place from day one, if you are keen on expansion. You need to know what you are going to do and when in order to get the results you want. That way, you can be sure that your business will grow at the rate you desire.


  1. As a startup founder myself, I can relate to this, although there’s one fundamental problem missing: getting along with your cofounders. It has been the Achille’s heel of so many promising startups…

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