A website is like a shop front – it has to look appealing in order to attract visitors. A look at your website’s analytics may have revealed that you’re not getting any hits. In order to rectify this, you’ll need to make a few amendments to your website, to get it looking more attractive. Make the following changes and you’ll soon notice the traffic flooding in.
1. Improve your website’s rankings
The major reason your website isn’t getting visitors could be because it’s impossible to find. Try searching keywords on Google relating to your business and see which page you are ranked on. If you have to scroll through ten pages to find your website, you may want to invest in SEO (Search Engine Optimisation) to improve your rankings.
2. Invest in web design
Alternatively people may be clicking on your website, but may be immediately leaving, put off by its complex navigation or horrible layout. This is common with websites done on the cheap – either made by the business owner themselves or constructed for free by a relative that claims to know their stuff.
Some websites meanwhile are just plain old – designed over a decade ago and unappealing due to their dated look. There are multiple ways to fix this. The first is to seek the help of professional website reviewer to tell you what is wrong with your website and then make the tweaks yourself.
The other more trusted option is to hand over all responsibility to a website design company that can redevelop your whole site. There are many companies you can approach.
3. Keep it busy
Another major reason why no-one is visiting your website could be because it looks abandoned. Constantly posting updates on your company, writing blog posts and offering new deals can help to make your website look busy, and consequently make your business seem active and successful. Fresh content can also improve your search engine rankings, as well as opening up new doors for people to enter your website through.
4. Link up with social media
A website isn’t enough to have online presence – most popular companies nowadays also use social media as a marketing tool. Ensure that you have a Facebook and Twitter page, and make sure that these contain links to your website. This will give social media users an easy gateway to your site, improving traffic.
5. Encourage positive reviews
A lot of consumers now rely on customer reviews and testimonials before choosing a business to go with. If you haven’t got any online reviews – or your reviews are all wholly negative – try getting some of your previous happy clients to offer some kind words.
There are many review sites that they can post on. Alternatively you may wish to post a review directly on your site as a case study. Having testimonials directly on your site will make your website seem much more honest and trustworthy by giving proof of your business successes.
6. Design for the user
Your users should always come first when designing your business website. Provide information in a way that makes it easy for them to find without delay. Make your business message very clear. Users should know exactly what you sell or offer the moment they stumble or find your site. And if you haven’t already, make your site mobile friendly.
